I supported growth marketing through partner outreach and lifecycle email. My focus was building campaigns the team could run consistently and packaging performance data into reporting that was easy to use.
Led partner co-marketing through shared email sends, referrals, and event promotion
Owned lifecycle email campaigns, including segmentation, A/B testing, and performance analysis
Produced Impact Report, translating program metrics and sponsor value into a web-ready report
Expanded outreach with 50+ community partners, supporting program visibility and turnout for 200+ attendee events
Ran automated lifecycle emails to 6,000+ recipients, sustaining 70%+ open rates
Published 2024 Impact Report generating 10,000+ impressions through web and partner distribution
Lifecycle Email Campaigns
Featured Project
I ran Enterprise for Youth’s bi-weekly email program, moving our workflow from Constant Contact to Pardot. I tested subject lines and timing, then used performance reporting to refine what we sent and when.
What I Owned
Managed the bi-weekly send workflow from draft to launch, including segmentation, scheduling, and quality assurance
Ran A/B tests (subject lines and send timing) and used results to guide future sends
Managed performance reporting across Constant Contact and Pardot, using metrics to evaluate A/B tests and guide strategy
Results
Sustained ~70%+ open rates on key sends
Average 650+ unique clicks to the primary action link
2024 End-of-Year Impact Report
Featured Project
I led the design and build of Enterprise for Youth’s 2024 Impact Report, turning program outcomes, wage impact, and sponsor value into a report built for donors, partners, and community stakeholders. I sourced and validated metrics, shaped the narrative arc, and designed the final multi-page report for web publishing and partner distribution.
Design Decisions
Prioritized scannability using clear sectioning, bold headline metrics, and simple charts
Balanced credibility and warmth through a consistent visual system and people-centered storytelling
Designed pages to support stakeholder goals, including partner recognition and donor confidence
What I Owned
Metric collection and verification across programs, outcomes, and partner recognition
Story structure and page-level information hierarchy to make impact easy to scan
End-to-end design production in Canva, including layout, visuals, and final web-ready exports
Results
Published report and generated 10,000+ impressions
Delivered a stakeholder-ready asset used for donor, sponsor, and community outreach