As Social Media Manager for Lady Luck Cafe, I managed Instagram content and designed marketing assets that supported both in-store promotions and catering growth, with an emphasis on clear messaging and consistent brand visuals.
Note: Content reflect brand strategy and deliverables created prior to the cafe’s rebrand and ownership change.
Managed content planning, posting, and promotional messaging for specials and updates
Developed catering promotion content across print and Instagram, combining brochures with interactive Stories and Reels
Designed menus and branded graphics used across social and in-store touchpoints, keeping visuals consistent and easy to read
Increased catering services by 48% following a catering-focused content push and clearer CTAs
Delivered complete content and design set (brochures, menus, promo graphics, and video edits) used across Instagram and in-store touchpoints
Achieved an average Instagram engagement rate of ~3% through consistent story interaction posts (polls/Q&As)
