Owned chapter social media end to end, from planning to posting and channel upkeep

Led sponsorship outreach and fulfillment, integrating partner deliverables into promotions

Directed recruitment and event creative, producing graphics and Instagram Reels

Served as the chapter’s point of contact for national marketing syncs, translating guidance into local standards and timelines

Owned cross-committee alignment for recruitment and fundraising, keeping teams coordinated on priorities and next steps

Secured 6 sponsorships through cold outreach

Generated 80+ recruitment interest form submissions

Drove 70k+ total views through Instagram Reels, with individual videos reaching up to 17.9K views

Spring 2025 Recruitment

Featured Campaign

Created the “Bet on Sisterhood” theme and cohesive creative set for a multi-event week, with consistent branding and sponsor integration across materials.

Instagram
Email
On-campus promotion
Carrd landing page
Printed recruitment flyers
Instagram post and story graphics
Rush shirt design
Generated 65+ prospective member interest form submissions, with average recruitment event attendance of 50

Winter 2025 Recruitment

Featured Campaign

Designed the recruitment week schedule and supporting assets for social and on-campus distribution, prioritizing clear event communication and turnout.

Instagram
Email
On-campus promotion
Carrd landing page
Printed recruitment flyers
Instagram post and story graphics
Rush shirt design
Instagram Story “Day in my Life”
Generated 80+ prospective member interest form submissions
Closed recruitment with 20 new members, marking the chapter’s largest new class intake.