Supported commercial marketing through marketing ops, compei analysis, and campaign execution tied to sales and event priorities. Managed Pardot communications and LinkedIn publishing to keep outreach consistent across marketing initiatives.

  • Centralized GA4, email, social, and MQL reporting

  • Salesforce opportunity auditing and marketing-influence analysis to improve MQL reporting

  • Campaign execution across Pardot and LinkedIn, including newsletters, trade show promotion, and weekly social posts

  • Built a marketing–sales intake system that automated data capture for 15+ cross-regional initiatives

  • Managed biweekly Pardot emails to 5,000+ contacts supporting trade show outreach, sustaining ~54% open rates

  • Audited 1,800+ Salesforce opportunities to improve data quality and MQL conversion visibility

Thought Leadership Series

Featured Campaign

Summer Scrolls & Fall Pub Crawls

Competitor research showed thought leadership campaigns consistently outperforming standard posts in the industry, so I launched Summer Scrolls and Fall Pub Crawls to strengthen Alamar’s presence.

I created a recurring LinkedIn carousel series that translates publications tied to Alamar’s NULISA technology into quick, skimmable highlights and routes readers to the original publication and Alamar’s publications page via QR code and link.

What I Owned

  • Produced weekly carousel posts that simplified scientific publications into 3 clear takeaways and a consistent visual format

  • Partnered with Technology Access Manager to verify accuracy before publishing

  • Built a repeatable distribution path from LinkedIn to the publications section on the website

Results

  • Averaged 31% engagement rate and 29% click-through rate, outperforming industry averages (~8% ER, ~6% CTR)

  • Generated 20k+ total impressions across the series, with top posts reaching 4,000+ impressions

  • Drove 800+ UTM-tracked sessions to the publications page from LinkedIn

Email to MQL Insights

Featured Project

Ran biweekly Pardot lifecycle sends tied to trade shows and key accounts, then evaluated performance through CRM outcomes to understand lead quality beyond opens and clicks. The project connected email engagement to MQL conversion visibility by auditing Salesforce opportunity data and cleaning inconsistencies.

What I Owned

  • Ran biweekly Pardot lifecycle sends to 5,000+ contacts tied to trade shows and key accounts

  • Built the marketing-influenced pipeline view by tracing first recorded touchpoints, including Contact Us submissions, marketing engagement, or sales-sourced outreach

  • Audited Salesforce opportunities to improve data reliability and MQL conversion reporting

Results

  • Sustained ~54% open rates across biweekly Pardot lifecycle sends

  • Clarified how pipeline was initiated by separating sales-sourced outreach from marketing and inbound first-touch paths

  • Validated 1,800+ Salesforce opportunities

Marketing Project Management

Featured Project

Built an Asana-based intake system that standardized how sales teams requested marketing support for trade shows and global initiatives. Submissions automatically populated a project workspace with a summary view, a complete task list, and routing to the right owners based on request category.

What I Built

  • Standardized Asana intake form for sales-submitted trade show requests

  • Auto-generated project pages with pre-filled summaries and required fields

  • Pre-built task templates to ensure consistent execution across events

  • Category-based routing to assign and notify the right owners automatically

Results

  • Cut delays in trade show marketing execution by capturing complete requirements at intake and automating project kickoff

  • Improved on-time delivery by flagging missed deadlines and centralizing all trade show details in one event task page

  • Increased deliverable accountability by surfacing overdue tasks and giving teams a single hub for event links, assets, and requirements