Owned recruitment and event marketing across campus, Instagram, and LinkedIn

Built event promotion sequence from announcement to recap, including speaker spotlights and reminders

Chaired the marketing committee, running weekly meetings and owning team output from planning to publish

Hosted member programming through marketing presentations and hands-on activities

On executive board shaping recruitment and member experience decisions

Generated record recruitment week turnout in Spring 2025, with 120+ new member attendance

Drove a 15% increase in followers across Instagram and LinkedIn

Produced WIB’s monthly newsletter and maintained a 64% average engagement rate

Spring 2025 Recruitment

Featured Campaign

I led recruitment promotion across Instagram and LinkedIn and designed the core creative for our Spring 2025 recruitment cycle. This was one of our largest recruitment cycles, with 80+ new members attending events.

The “Dare To Dream” theme was built to feel aspirational while staying practical. The visuals focus on direction and momentum, inviting students to show up, meet the organization, and leave with clear next steps