ABOUT ME

Nice to meet you! My name is Jennifer Guan, and I am a growth-focused marketer with experience across global go-to-market planning, marketing project management, analytics, and automations across tech, life sciences, and beauty industries. I love to step into new environments, learn quickly, and create structure that helps my teams move projects from concept to launch.

I’m obsessed with marketing because for me, I get to use both creativity and modern technology. Creativity sets the direction while modern tools help accelerate the process. I love organizing moving pieces, refining all the nitty-gritty details, and making sure all my final work is delivered with care.

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I’m pursuing a B.A. in International Business with a Marketing minor at the University of California, San Diego. I love thinking about how culture and competition shape the way brands grow in different global markets.

Belonging is a value I always lead with, which is why campus involvement matters so much to me. In my leadership roles, I pay close attention to the student experience and think about what it feels like to walk in for the first time, who might be standing at the edges, and what the small choices are that make it easier for my peers to stay and come back.

Sigma Omicron Pi — President; VP Marketing
Women in Business — VP Marketing
Multicultural Greek Council — Marketing Chair
Applied Market Research
Consumer Behavior
Product Marketing & Management
Product Promotion & Brand Management
Social Media Marketing